Adidas Yeezy (or just Yeezy) is a fashion collection produced by American rapper, designer and entrepreneur Kanye West in collaboration with the German sportswear company Adidas. “Boost 750” was the first shoe model Adidas released in February 2015. Yeezy influenced and inspired a multitude of fashion brands all over the world.

Release of Yeezy’s clothing

Kanye West, a well-known rapper and fashion designer, released his first clothing line in October 2015, Yeezy Season 1. In this line, Kanye included ready-to-wear items inspired by flesh-toned colors and military attire. A very high-priced line of sweatpants and jackets was available for $600 and $3,000, respectively, making this line very popular. Kanye changed Yeezy from being a shoe company to being a brand as he expanded its offerings through the Yeezy brand.

Yeezy Does it Again! What are The Reasons for The Popularity of Kanye’s Brand?

Adidas YEEZY sneakers have been one of the most trendy and exclusive sneaker series available today and thus have always been a massive target for sneaker collectors in general. A collaboration between famous rapper and designer Kanye West and Adidas led to the development of Adidas YEEZYs, a footwear collection known for its distinctive style. In the sneaker market, the YEEZY Boost 350 V2 (the most popular Adidas YEEZY in the world) is already considered an expensive shoe due to its retail price of $220. On the other hand, depending on the design and the color scheme you choose, you may get your money’s worth between $1,500 and $2,000 on the resale market. How do those sneakers become so popular and collectable because they are unique?

Limited Quantities

This hype is primarily because Adidas YEEZYs are in high demand due to scarcity. YEEZYs are known to be made in limited quantities by Adidas for each new shoe launch. The limited availability of YEEZY sneakers makes getting them for retail feel like winning a scratch-off.

Do People still wear Yeezy?

Yeezys are one of the most recognized sneaker brands in the world. If you go to YEEZY, LLC, you will see that Yeezys are among the most popular brands. In reality, I know many people still wearing their sneakers even though many have either publicly burned their sneakers or done so quietly.